Marketing Object Casa Cadanza

For Casa Cadanza, I created a landmark installation that functioned as a living information point during the construction of the cultural centre. At first glance, the object resembles a classic poster column, but instead of static announcements it slowly reveals the story of what is to come.

 

Like an advent calendar, new panels open over time. Behind each hatch, visitors discover different layers of the future building: the development of the logo, glimpses of the interior, a letter from the director, and a poem reflecting on the construction process.

 

The landmark acted as a living countdown, part poster column, part storytelling object, making the building process visible, tangible, and shared with the neighbourhood.

Measurements

3.5m

Year

2024